In today’s technology-driven world, the success of your marketing depends not only on the quality of your products and services but also on your digital footprint. [Click to tweet]
As such, a business that offers quality products or services but has a poor digital marketing strategy may find it difficult to expand its customer base. If you desire to grab and keep the attention of the market, you need to know how to capitalize on digital marketing.
In this post, we’ll look at 10 effective ways to market your business in the digital world of today.
10 effective digital marketing strategies to grow your business
1. Digital influencer marketing
Influencer marketing is a way to promote a business by getting recommendations or endorsements from well-known people who have a lot of followers on social media.
There are many good reasons to engage influencers in your digital marketing strategy.
For one, more than 50% of the world’s population is on a social media platform, with Facebook, Instagram, Twitter, and Pinterest being among the top ten social media platforms globally.
Also, influencer marketing is centered on a trusting relationship. Digital marketing influencers are seen as experts in their field, so when they recommend a product or service, their fans are quick to believe them.
2. Content marketing
With the amount of content people consume today, it’s not surprising that consistently creating and publishing high-quality content can make people more likely to buy from your business.
In fact, a 2022 report by Ahrefs shows that content marketing alone generates over three times more leads for companies than traditional brand advertising.
In this digital age, it’s important for companies that want to grow to have a blog where they can post and update insightful articles that meet the needs of their target market, answer their questions, and build trust.
With a blog, you can make your business more visible online, connect with potential leads, and improve your reputation as an expert in your field.
3. Pay-per-click ads
Pay-per-click ads, or PPC ads, are common on platforms like Facebook and Google.
As the name suggests, PPC ads require an advertiser to pay the advertising platform only for ads that are clicked.
Therefore, unlike other advertising models where the advertiser has to pay even when the ad is merely shown and does not end up converting, PPC is relatively cheap as there is a link between the ad cost and its conversion rate.
PPC ads are also a good way to control ad budgets, track how well ads are doing, reach potential customers, and promote products/services to the right people.
To take advantage of the benefits of PPC ads, some of the things you need to do include knowing your market, setting an ad budget, and researching the ad keywords.
Without the right keywords, your ad may never be seen by the right audience segment, especially in organic search.
4. Search Engine Optimization (SEO)
SEO is now a buzzword in the world of digital marketing, and it’s important to include it in your strategy.
SEO simply means taking steps to optimize the content on your website or other online platforms for visibility on Google, YouTube, and other search engines.
When it is effectively done, your content can rank highly on the search engine results page, putting your brand in front of potential customers.
The average human attention span today is less than that of a goldfish, and most people do not go past the first page of their search results. A good SEO strategy will help you stand out in organic searches for keywords related to your business, giving you an edge.
On the other hand, poor SEO practices will negatively impact your brand’s visibility and result in poor business growth, as your target market may never come across your business during their organic search.
5. Email marketing
Even though email is one of the oldest ways to communicate online, it is still an important and effective way for businesses to market themselves in the digital age.
Email marketing can help you nurture prospects into leads. Rather than losing out on customers simply because they are not ready to purchase at the time of contact, email marketing helps you maintain a good relationship with these potential clients until they are ready to patronize you.
Email marketing also helps you stay in touch with old clients and keep them updated about ongoing deals and offers.
To get the most out of your email marketing strategy, you must provide your customers with content that is relevant and valuable to them, at a frequency that they are comfortable with. Otherwise, your emails may get marked as spam, and that will affect your reputation.
It is also essential that you build your mailing list genuinely and with the consent of your audience. One way this can be done is by offering prospects something they cannot resist in exchange for their email address.
6. Video marketing
With people spending an average of 19 hours a week streaming videos and 87% of video marketers reporting that video gives them a positive ROI, there has never been a better time to incorporate videos into your marketing and promotion.
Video marketing allows your audiences to see the faces behind the business and connect personally with your brand. This increases engagement because they can see and sense your company’s commitment to solving their problems.
With more and more people having good phones and social media sites like YouTube, Instagram, and Facebook offering video advertising, video marketing has become a powerful and cost-effective tool for businesses of all sizes and budgets.
7. Social media marketing
With more than 4.8 billion people using social media, it’s clear that there are a lot of ways for businesses of all kinds to grow through social media.
However, if you desire to stand out from the crowd and above the competition, you need to go beyond the occasional posting of pictures or videos. It’s important to have a full social media marketing plan that drives engagement and brings in customers.
- Using a content calendar to plan content, platforms, and posting periods beforehand
- Joining relevant online communities to interact with your target market and understand their needs
- Using social media analytics to improve your audience experience
- Running periodic promotions and campaigns
8. Repurpose your old posts
Even though it’s important to create new content regularly, small businesses with few employees may not always be able to do so as a result of limited resources.
You can turn this challenge into an opportunity by reusing existing content in different formats, as long as the content is still useful and relevant.
This will help you raise brand awareness and attract new customers while also saving time and effort.
9. Host online events
Another way to increase brand awareness and attract new customers is to organize online events, for example, free webinars where you share insights that address the needs of your target market.
By giving away free information that your market finds useful, you show that you are an expert in the field and that they can trust your solutions to meet their needs or solve their problems.
10. Leverage review sites
Review sites are as beneficial to businesses as they are to consumers.
They help businesses get feedback from customers. When there are more positive reviews than negative ones, this can build trust, raise brand awareness, and increase engagement.
Enlightened consumers don’t want to buy from brands they don’t know or trust. Using review sites helps businesses show that they are trustworthy and that other customers have found their solutions useful.
Are you already implementing some of these strategies in your business? How would you describe the results, and what would you like to add? Share with us in the comments.