Business strategy refers to the long-term decisions and actions that an organization takes to achieve its goals, remain competitive, and ensure future success. It is a comprehensive document that not only outlines…
Strategy & Growth
How do you determine if accepting an acquisition proposal is the right decision for your business? When it comes to expanding a firm, entrepreneurs and business leaders have numerous possibilities. Two of…
Every business is unique, yet most successful companies go through some universal stages of business growth. Understanding these stages might help you plan and run your business more effectively as it expands.…
Companies spend millions each year on market research and consumer insights to understand what their customers want and what they hate. Yet all this information and insight doesn’t make many products lead…
Like most business decisions, product diversification should not be executed before carefully considering all aspects of the move. Diversification is a business strategy that involves offering more than one product or service.…
Michael E. Porter, a well-known economist and professor at Harvard Business School, came up with Porter’s Five Forces framework in 1979. It is now widely used as a tool for market research…
There are many reasons to separate planning from strategy. This article explores some of them. Even though planning and strategy are often used interchangeably, they are two different concepts. For example, if…
Have you ever wondered why mergers fail despite the immense value that might have otherwise accrued to the entities involved? In this post, we give you reasons why several mergers fall flat.…
There are various ways to discover a competitive advantage for your business. A competitive advantage is non-negotiable if a company is to survive in the cut-throat world of marketing. [Tweet That] This…
In this post, we go over 4 ways to disrupt your market and stay significant in your industry. The maxim “innovate or die” is a rallying cry for organizations that want to…