Encouraging Creativity On Your Team (A Surprisingly Simple Guide)

Businesses and organizations that will succeed must encourage creativity. Without creativity, you cannot come up with new products, services, and better ways of doing things.

While certain levels of creativity are innate, there are many ways to encourage creativity in the workplace. By creating an environment that is conducive to creativity, and by providing the tools and resources needed for creative thinking, you can help your team become more creative.

Why creativity is important for businesses and teams

Creativity has been shown to have a number of benefits in the workplace, including:

Increased productivity: Teams who are encouraged to be creative tend to work smarter, making them more productive than those who are not creative.

Improved problem-solving skills: Encouraging creativity helps team members to develop better problem-solving skills.

Increased job satisfaction: Teams who are encouraged to be creative often report higher levels of job satisfaction.

Increased motivation: Creative workplaces tend to be more motivating for team members, as they feel that their ideas are valued and that they can make a difference.

The best ways to encourage creativity on your team

There is no single way to encourage creativity on your team. The best approach is to create a culture that values new ideas and different perspectives. [Click to tweet]

Here are some specific things you can do to make that happen:

Encourage brainstorming sessions: Brainstorming is a great way to generate new ideas. Encourage your team to brainstorm regularly. Challenge the norms and explore alternative ways to achieve desired results.

Create a safe environment: Encourage open communication and respect different points of view. This will help create an environment where people feel comfortable sharing their ideas.

Encourage risk taking: Be open to new ideas and encourage your team to take calculated risks that have the potential to lead to breakthroughs.

Note that this is not about doing things recklessly. It is about conducting disciplined experiments where you encourage team members to step out of their comfort zone and try new things.

Support failure as part of the learning process: The fear of failure is one of the biggest barriers to creativity. People are often reluctant to try new things because they don’t want to end up looking stupid.

So, one of the best things you can do to encourage creativity is to create an environment where team members feel free to explore new ideas without fearing repercussions.

You cannot continue to implement creative ideas without experiencing failure. So it’s important to support your team members when they face setbacks.

Help them see failure as part of the learning process, and encourage them to use these experiences as opportunities to grow and gain mastery.

Encourage collaboration over competition: Creativity often happens in the context of collaborative efforts. Collaboration provides a space for cross-fertilization of ideas which opens up new possibilities. Encourage your team to collaborate on projects, and create a culture where people feel comfortable working together. 

When competition is encouraged, team members may be less likely to share ideas freely out of fear of being outperformed by someone else.

Instead, promote an atmosphere of mutual respect and cooperation, where everyone has a chance to contribute their own unique ideas

Encourage feedback: Encourage your team to give and receive feedback on ideas. This will help them improve their ideas. It will also help them feel more comfortable sharing their ideas with others.

Reward creativity: Another great way to encourage creativity is to make sure you recognize and reward it when you see it happening on your team.

You don’t necessarily have to give out prizes or special bonuses, although these things can be helpful. 

Simply taking the time to acknowledge when someone comes up with a great idea or solves a problem in a creative way can go a long way to encourage more of such behavior in the future.

The challenges of encouraging creativity on your team

Encouraging creativity on your team can be a challenge. You want your team to be innovative and come up with new ideas.

But you also need them to maintain certain levels of productivity and performance without compromising quality standards. How do you find the balance?

Here are a few tips:

Set clear goals: Be clear about what you want to achieve and give your team specific guidelines to follow. By defining the desired outcome for the team and the expectation from each team member, you will help them focus their creative energies in the right direction.

Implement ideas: Once you’ve selected an idea, put it into action. Encourage your team to see the project through to completion.

Be flexible: Organizational structures and processes can often be inflexible and needlessly time-consuming, thereby stifling creativity. Get 360-degrees feedback from time to time to see where you might need to make adjustments.

Make time for recreation: As the saying goes, “All work and no play makes Jack a dull boy.” Encourage team members to take time off for pet projects, hobbies, and recreational activities, both individually and collectively.

When people have time to relax and step away from their regular work, they often find that they have more creative ideas when they return refreshed.

Nurture empowering relationships: Office politics and strained interpersonal relationships within an organization can hinder creativity. Create a culture that encourages team members to help one another grow.

Encourage self-care: Factors like stress, anxiety, and poor health can make it difficult to think creatively. It is therefore important for team members to deliberately take care of themselves and maintain a healthy lifestyle.


It has become increasingly important for organizations today to imbibe a culture of creativity and innovation. This is a challenge that you must be ready to take on as a leader. Always remember that your actions and dispositions play an important role in setting the tone for creativity within your team and ultimately, your organization. 

By creating an environment that is conducive to creative thinking, and by encouraging and supporting your team members as they explore new ideas, you can help unleash their full potential.

Finally, remember that creativity is not solely the domain of artists or designers or other “creative types.” Everyone has the ability to be creative, it’s just a matter of tapping into that creativity and channeling it in productive ways.

While it’s true that some people are more creative than others, there are things that managers and leaders can do to encourage creativity in the workplace. And implementing the insights in this guide is a great way to get started.

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